COLUMBUS, OH, March 2, 2020 – The Snack Brigade™, distributor of better-for-you Incredipuffs, will launch its latest unique flavor, ELOTE, at Natural Products Expo West in Anaheim, CA March 3rd - 6th in booth N509 in the North Hall. It marks the Brand’s first line extension following the success of its first four original flavors introduced in 2019.
Corn was first domesticated in Latin America as early as 600 BCE and has evolved into the Mexican Street Corn flavor famous from Chihuahua to Oaxaca. Known for its bright flavors of Cotija style cheese, chile powder, and lemon juice, ELOTE Incredipuffs capture that flavor in a packaged ready-to-eat snack.
“ELOTE delivers the classic flavor of Mexican street corn in a vegan puff for the first time,” said Andrew Ford, The Snack Brigade™ Vice President of Sales and Marketing. “Consumer taste test response has been ecstatic.”
Ford added that ELOTE is consistent with the brand’s mission to build market share by offering consumers desirable products that taste great and offer a great value. Incredipuffs are nutritionally enhanced and feature potatoes and navy beans in addition to corn in a GFCO certified gluten free product. It is also school safe. Production takes place in an entirely peanut-free facility.
Following its product launch in March 2019, Incredipuffs has gained multichannel traction and is available at premium retailers including Meijer, Acme, Safeway, Central Market, TJ Maxx, Marshalls, Home Goods, and Amazon.
The Snack Brigade™ invites all Expo West attendees and exhibitors to come experience the next evolution in puffed snacks and join the brigade in the #UnitedWeSnack movement.
About The Snack Brigade™
Working in concert with the Incredipuffs brand, The Snack Brigade™, based in Columbus, OH aspires to bring new customers into the ever-expanding better-for-you marketplace with snacks that fit almost all tastes and diets. Both dairy and plant-based diets are represented with multiple options on each side. Each product is light and flavorful with 2 grams of protein per serving, as low as 0g added sugars, and 100 calories in each snack size bag. Our commitment is to always have zero artificial flavors and zero grams of trans fat.
For more information visit https://www.thesnackbrigade.com and follow @thesnackbrigade on Instagram
